Welcome to The Buttons , a sustainable premium fashion brand with a commitment to slow fashion culture. Since 2019, our brand has been at the forefrontof innovative design in Greece, crafting garments that reflect our dedication to sustainability.
At The Buttons , we pride ourselves on offering unique and beautifully crafted pieces that are not only fashionable but also environmentally conscious. Our designs combine modern aesthetics with a focus on using eco-friendly materials, ensuring that each garment tells a story of both style and sustainability.
Our clientele consists mainly of quality boutiques in Greece, Belgium, and Spain. We have gained recognition for our exceptional craftsmanship and our ability to create timeless pieces that resonate with our discerning customers.
By choosing The Buttons, you are supporting a brand that values both creativity and sustainability. We believe in promoting a circular fashion economy by using recycled materials and plementing ethical production practices.
HOW WE WORK?
1. We are collaborating with one of the finest design showrooms in Greece and Cyprus. Additionally, our brand actively participates in major fashion exhibitions in Greece, such as the Athens Fashion Trade Show and Eleven.
2. Our retail sales operate through our e-shop, www.thebuttons.gr, catering to the current season, while wholesale sales are one season ahead.
3. At our brand, we operate with a slow fashion culture and we create 2 collections per year, AW (Autumn/Winter) and SS (Spring/Summer). Sampling for AW takes place
from December to May, with delivery in September to October, while for the summer collection, sampling occurs from September to January, with delivery in February to April.
HOW WE CHANGED THIS YEAR
Our brand has chosen unique sustainable textures for its new collection, such as organic cotton, silk, lyocell, linen, and organic denim. The purpose is to capture illusion patterns and environmental elements in their prints. The collection is called “RE.CYCLE”. Reflecting the cycle of life and recycling
OUR ROLE INSIDE THE INDUSTRY
Our role within the industry is to serve as a reputable and reliable retail and wholesale provider. We strive to offer high-quality products and excellent customer service to meet the needs and expectations of our clients. As a trusted player in the market, we aim to contribute to the growth and development of the industry while maintaining strong relationships with our customers and suppliers.
OUR MISSION STATEMENT
Our brand, is committed to creating fashion-forward designs that merge both stunning aesthetics and sustainability. We believe in the power of fashion to make a positive impact on our planet, and we strive to minimize our ecological footprint in every step of our production process.
From sourcing eco-friendly materials to implementing ethical manufacturing practices, we prioritize sustainability without compromising on style.
With each collection, we aim to inspire conscious consumerism and promote a more sustainable future. Thank you for choosing The Buttons as a reflection of your personal style and values.”
OUR CREATIVE TEAM
Fashion Designer& Founder: KATERINA LIGNOU
Photographer: YANNIS FAFOUTAKIS
“The mindset of our brand revolves around embracing outwardness and actively engaging in the European market. We take pride in offering high-quality products and ensuring our ability to overcome any challenge with confidence and reliability.