Mia Evgeneiadis the founder of showroom10, starts working with the famous Cypriot designer Stelios Koudounaris as his sole agent for the wholesale market in Greece and abroad. With over 10 years of working experience in the fashion market, she develops step by step the designer's wholesale strategy with a unique vision and dedication for the designer's work.
Showroom10 grows and numbers 20 brands and two more sales persons. Its business model becomes an interesting mix between a multiband showroom, and a multi-service marketing company, grouping together various managerial skills concentrating on flexibility and the ability to provide services on demand. Showroom10 believes in providing the best service
In 2010 she decides to establish showroom10 as she realized that Greek market had a need for local designer brands. She started showroom10 as high-end multi brand showroom hosting at the beginning only four Greek designer brands. Having a remarkable network of branches throughout Greece and, in collaboration with high quality boutiques and concept stores,
Mia Evgeneiadis starts a parallel activity and designs an internet site called fashion wellnes, that embraces fashion trends and wellbeing. Realizing the need of consumers to add wellbeing in their lives she creates this site as a way to communicate sustainable brands, athletic trends, conscious productions, contemporary ideas, hollistic approaches and innovative techniques in fashion.
After three years of being the manager of showroom10, Mia Evgeneiadis opens the doors of her buisness to a new partnership and starts working with Rena Paschali. Together they create a brand portfolio loyal to showroom10's philosophy, which envolved through time focusing on new emerging trends that could fulfill their clients' needs. By targeting a few carefully selected
After being based in Kolonaki for almost a decade Showroom10 moves to a new space in Exarcheia. The new space is a neoclassical building dated in 1950's that serves all its founder's needs and visions. Mia Evgeneiadis decides to operate this new showroom with a brand new identity. The space now serves gallery purposes, embraces events operates as a pop-up store two times per year.
By visiting stores every season and participating in local fashion fairs and abroad, showroom10's team maintained a thorough knowledge of the market and of who its customers are. From Tranoi, Premium Berlin, White Milan to private showrooms in Paris and New York its brands slowly conquer the worldwide fashion market. That also gives its sales agent the ability