Mia Evgeneiadou

ShowRoom10 Founding Manager

Mia established ShowRoom10 in 2010, representing 4 Greek brands. Her original goal was to discover designers with a unique creative ‘DNA’, combining commercial and designer value. Mia has been always seeking not regular apparel, but clothing that can be experienced, lived and interacted with. Today, ShowRoom10 represents 20 brands, some of which are Mia’s personal entries in the Greek market.

Mia is one of few professionals in the apparel business in Greece with a deep knowledge of the industry. She is a Textile Engineer, with Styling and Management degrees, combining the know-how with the business ferocity needed to succeed.

Since her studying years, she was already working with some of the best companies in the country, in sectors such as Textile Quality Control, Sales & Production Management and Great Clients Account Management. A very important stage in her career was her long term cooperation with Fanco S.A. later to be known as UNITED TEXTILES. In 2008, she makes a turning point in her career, starting as a Sales Manager for widely accredited designer, Stelios Koudounaris.

For the last 3 years, ShowRoom10 participates, through pop up showroom gigs, in selected International Fashion Fairs such as Premium, Pure and Tranoi. Main vision of the showroom is to expose Greek designers to the international market and media.

The showroom provides to its designers, among others, market analysis and consulting, aiming always at enhancing each designer’s unique personality and creative ‘DNA’.

If you wish to learn more about Mia and her work in ShowRoom10, please call / email here:

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Rena Paschali

ShowRoom10 Sales Manager

Rena is a multi-skilled professional, with a 20-year experience in theatre and cultural events production, art work editing and publishing, PR for art spaces and galleries, journalism and sales.

From worldwide events like Art Athina, Athens Biennale and the Cultural program of the Athens 2004 Olympic Games to avantgardetheatre productions in legendary ‘Amore’ Theater, she manages ShowRoom10 Sales and PR with high creativity and aesthetics.

Among Rena’s accomplishments is the pioneering designer shop, ‘Dahtylithra’, which she created in 2007, presenting to the public creations by Greek and international designers, with a fresh and artistic approach on apparel design and philosophy. Rena run ‘Dahtylithra’ as an art space, supporting her designers with art events, exhibitions, installations and open space fashion shows.

Rena is a member of ShowRoom10 since 2013. Her main duties include sales in Greece and abroad, as well as promotion and PR services towards the designers represented by the company.

If you would like to know more about Rena and her work in ShowRoom10 please call / email her here:

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