In 2010 she decides to establish showroom10 as she realized that Greek market had a need for local designer brands. She started showroom10 as high-end multi brand showroom hosting at the beginning only four Greek designer brands. Having a remarkable network of branches throughout Greece and, in collaboration with high quality boutiques and concept stores,

the goal of Showroom10 was, is and will be, to network and export Greek fashion abroad and import designers' brands with unique brand dna. Showroom10 is proud to represent some of the best established and emerging Greek Fashion Designers and Greek fashion brands with a focus on high-end womenswear, accessories and shoes. Showroom10's vision is to expand its borders and meet with European and worldwide fashion designers.